NorthText: Pioneering an Effective Approach to Text Message Marketing and API Software Development
Though SMS was used exclusively for personal communication in the past, as individuals got more accustomed to the technology, they started to appreciate its benefits in professional settings as well. Whether for start-ups, mid-sized organizations, or major enterprises, text messaging services for businesses have become critical for leveraging a brand and developing effective sales and marketing strategies.
“We provide an easy-to-use yet powerful text marketing platform and cutting-edge API tools to so that businesses of all sizes can connect with customers and clients on a deeper, more personal level,” says Jeffrey Winaker, Chief Executive Officer of NorthText.
Founded in 2007, NorthText is a premier SMS marketing company providing SMS and MMS (including video) marketing services to help grow businesses of all sizes and in all industries. Being one of the first SMS marketing and notification companies in the United States, the company has gained a rich reputation for constantly breaking new ground in SMS delivery technology.
“We value integrity as much as innovation and are committed to providing the best of both. We’re enthusiastic about using our expertise and years of experience for your benefit, whether that means troubleshooting together, consulting on campaign strategy, or advising on how to use our API to tailor our platform to your unique business needs,” says Winaker.
The company’s feature-rich messaging service is the gateway to simple and effective SMS communication. From scheduling messages to setting up automatic responses for unlimited keywords, NorthText’s marketing tools deliver high-value messages to the greatest number of people in the shortest amount of time. NorthText’s simple and intuitive UI enables marketers to spend less time managing messaging and more time connecting with their audiences. The platform is conveniently accessible from smartphones, tablets, and desktop computers, which means that it is accessible at any time and from any location.
With NorthText, adding multimedia files directly to a document is as simple as clicking a button. Its patented software intelligently resizes photographs for optimal distribution, making it easier than ever to connect with consumers and clients on a deeper level—all in an incredible 240 characters! This gives 50 percent more space to convey a message than the 160-character limit of other text platforms.
Additionally, the NorthText API tool easily integrates SMS alert software with other apps, allowing clients to formulate solutions that are completely customized based on their needs. Whether you want to integrate text notifications with email marketing or run a loyalty program on a mobile platform, they have you covered.
We provide an easy-to-use yet powerful text marketing platform and cutting-edge API tools to businesses large and small, allowing them to connect with customers and clients on a deeper, more personal level
One factor that sets NorthText apart from its competitors is its survey tool. You can create custom multi-question surveys that are sent and answered all within text, so you don’t ask recipients to link out to an external website or third-party survey platform. By keeping the survey fully within SMS, you increase engagement 2-3X.
Utilizing MMS (including video) is another great way to increase customer engagement, according to Winaker.
To explain further, Winaker shares a story of a large hospitality company that began utilizing SMS marketing which included high-resolution images of their cuisine in their messages. So when the message was sent out to their targeted list of 50,000 people, the clients didn’t just receive a text about an offer but also received an image of the food. Incorporating high-quality, high-resolution photos into the marketing approach resulted in a 30 percent boost in sales. NorthText’s proprietary image and video compression tools can help you create messages that go beyond a simple text and help you achieve the enhanced engagement you’re seeking.
What truly sets NorthText apart is their commitment to superior, personal client support, and they are a partner in your success. “We are here to assist—and our software is always geared to provide the greatest possible experience for everyone,” says Winaker. This is why people are choosing NorthText over companies like Twilio – when you have an issue, do you want to have to create a support ticket and wait days for a bot to respond? Or would you rather speak directly with the humans who created and run the platform?
Such success stories stem from NorthText’s commitment to constantly innovate and evolve with the ever-changing market demands. “We want to help different companies forge a sturdy, lasting connection with customer base, increase retention, and help grow their subscriber list,” concludes Winaker.