Omnico Group: Creating Exceptional Experiences throughout Customer Journey

Jason Ashwell, Chief Product Officer
“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.”

This quote from American engineer and management consultant Edwards Deming defines what a great customer experience can do for a business. A company must ensure that the customers’ journey and overall experience is as good as its products, this is especially true now when there is such pent-up customer demand. However, in most cases, organizations miss out on several opportunities to deliver added value to the customers whether through oversite, confusion as to where to begin or fear of the expense associated with it.

Georgia-based Omnico Group addresses this problem and handholds businesses to create satisfying customer experiences across the entire customer journey. The company offers a complete suite of solutions extensively used across attractions, casinos, retail stores, and the hospitality industry, providing them with a single view of the customer journey and connecting different touchpoints like ticketing, retail, food, transactions, and much more. By offering a comprehensive view of the customer journey, Omnico delivers exceptional experiences to the clients’ end customers, improves guest engagement, and accelerates spending. “We aim to help our clients deliver the best experiences and great memories to their end customers seamlessly in a cost-effective manner,” mentions Jason Ashwell, chief product officer at Omnico.

The organization offers a holistic and integrated solution, Omnico Commerce, comprising multiple components that enhance experiences during every stage in the customer journey. For instance, Omnico Basket, one of the primary components of the solution, provides a singular transaction engine by unifying several POS interfaces and processes and offers seamless transaction processing. Irrespective of whether the customers use a mobile kiosk for self-service or a mobile app to order ahead and avoid standing in queues, they can enjoy the same experience at every point. From personalized rewards like promotions and digital coupons to discounts, Omnico Basket has several benefits in-store to enhance the customer’s experience. With the ability to provide similar experiences across every touchpoint, this solution significantly reduces and manages long queues and crowds, ensuring social distancing amidst the pandemic. Besides, consumers can choose from the different modes of payments, including cash, cards, cashless wallets, and other digital methods.

Another component of the company’s solution, Omnico Engage, serves as a superior guest engagement platform. It harnesses the prolific capabilities of analytics tools to derive crucial customer information across their entire journey based on previous purchases and behaviors to make data-driven decisions.
This allows clients to offer personalized rewards to engage better and retain the customers. Omnico’s solutions are RFID-ready, allowing customers to enjoy the flexible options of wearing RFID bands and forget the hassles of carrying other digital tickets, coupons, and passes. Such technologies greatly help unlock easy, contactless, and touchless experiences, fulfilling the need to abide by the COVID protocols. “By linking the analytical and promotional capabilities, we have ensured an increase in transaction values and number of purchases by the consumers, consequently achieving improved retention rates,” adds Ashwell.

By leveraging Omnico’s platform, brands can offer pleasant experiences to their customers while purchasing tickets, booking meal plans, and other packages from start to finish during their visit to the entertainment venues. This gives Omnico a competitive advantage.

Apart from elevating the end consumer’s experiences, Omnico also focuses on creating an enjoyable and exciting work environment for its employees, enhancing their productivity and performance. This steers the company towards becoming a more powerful brand and offering its clients equally exciting and unique products.


We aim to help our clients deliver the best experiences and create great memories to the end customers seamlessly and in a cost-effective manner that consequently empowers smaller businesses


To further expand in the customer engagement space, the company is keen on making its platform multi-tenanted to assist both small-sized to big-sized businesses in implementing the platform seamlessly. Besides, the company aims to introduce advanced AI and machine learning capabilities to enable its clients to interact with their customers in realtime and help them change their behavior during the journey. For instance, a visitor that has arrived in the morning might not have bought any meals till the afternoon. The AI or ML models can help identify the visitor and send him notifications and coupons for particular food stops through apps or emails, encouraging them to make purchases right away instead of offering rewards after he has left the location. Such unique features of Omnico’s solutions have allowed it to create enjoyable and memorable experiences for the end customers, transforming the conventional customer engagement strategies with significantly lower customer churns and superior customer retention.

Company
Omnico Group

Headquarters
Duluth, GA

Management
Jason Ashwell, Chief Product Officer

Description
Omnico Group handholds businesses to create satisfying customer experiences across the entire customer journey. The company offers a complete suite of solutions extensively used across attractions, casinos, retail stores, and the hospitality industry, providing them with a single view of the customer journey and connecting different touchpoints like ticketing, retail, food, transactions, and much more. By offering a comprehensive view of the customer journey, Omnico delivers exceptional experiences to the clients’ end customers, improves guest engagement, and accelerates spending.

Omnico Group