Top 10 Customer Engagement Solutions Companies - 2022
Improving the customer experience—a concept that encompasses everything from the level of service that a business provides to how well the services or products fit into the customers’ lives—has always been a huge focus for businesses. It is even more so in this age of “always connected” customers who are at the heart of the digital world and always have increasing expectations every time they deal with a brand or a business. Building on the successes and learning from the failures, brands are leveraging cutting-edge technology-driven solutions today to tackle the challenges while structuring deeper connections and relationships with these customers. Consequently, artificial intelligence (AI), the internet of things (IoT), augmented reality (AR), and virtual reality (VR) platforms have all been enthusiastically adopted in marketing, product design, and customer services, primarily because they dramatically improve the customer experiences when engaging with brands.
Imagine you could read, remember, and compare every news story and social media stream in your market every day and extract useful trends and actionable insights. How would your decision-making change? While this might be a fantasy scenario for a human being, it’s entirely possible for computers programmed with AI. Retailers are increasingly using AI to help understand their shoppers better, to present personalized online merchandising and offers, and tune-up supply chain processes – to name just a few applications. AI has several attributes that make it well-suited for the everyday decision-making that characterizes modern retailing across physical, digital, and mobile touchpoints.
Besides, AR is revolutionizing the customer experience and transforming how marketers and businesses interact with their clients. The new AR techniques enable companies to engage with consumers at every step of the customer journey. For example, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices.
At this juncture, there is a variety of customer engagement solution providers that are entering the market to cater to the different needs in the retail domain. To help them choose the solution that best fits their requirement, CIOReview has compiled a list of promising customer engagement solution providers. Besides, the magazine also comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for aspiring CIOs.
We present to you CIOReview’s, “10 Most Promising Customer Engagement Solutions Providers – 2022.